"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." 

—Bruce Lee

I’ve been cornered on a first date, but I also knew I had the strength and skills fight back.
I told him I did not want to kiss him. He responded shocked and sad, which I did not pause to take responsibility for. I simply and firmly told him I was going home and to not follow me.
I'm Alexis Moore Eytinge, an assertiveness coach. I empower women to stand up for themselves.
Learn more about Alexis


A series of short videos empowering you to defend yourself with confidence.

You will learn

  • hand strikes, kicks, and ground fighting
  • wrist grab and strangulation escapes
  • how to keep yourself safe while performing the moves
  • where to hit your attacker to disable them so that you can get away

Most injuries occur before you start fighting back.

Learn to Fight Back

Laurel B.

I feel more confident. I'm more adequately prepared to defend myself from an attack and how to better ensure my own safety.

Meg M.

Before I felt like I was the victim of any situation I might’ve found myself in. Alexis taught me to take control. I didn’t have to feel guilty for not wanting someone’s attention. I can decide who I spend my time with and how. I know I can defend myself. 

Jesse M.

I know where to kick 'em now. It's not the balls—it's the knee. The balls might hurt, but the knee will take him out.

Don’t wait until the situation arrives and you don’t know what to do. Be ready to defend yourself!

If by the end of the video series you do not feel capable of defending yourself and getting away, take a screenshot that shows you watched all the videos and I’ll issue you a full refund.

Make decisions based on desire not fear. 

Learn how to defend yourself so that you can go or stay out whenever you want. Don't miss out on another opportunity!